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Saturday, July 23, 2011

Apple here I come

When I started Ozipherus Health Technologies with my accountant, we wanted to make a huge splash on the iPhone and iPad market.  We developed 2 apps for iOS that never ended up getting published.  Out of the 3 platforms we developed for, Apple took the most money and was the hardest to develop.
When my accountant told me to revive Ocean78 on my own and make it an app development company, I decided right then and there that I was going to stick with BlackBerry and Android.
Much to my surprise, I am selling WAY MORE on BlackBerry as opposed to Android.  I figured with the way Android is taking over the market, that Android was my key to retirement.  Now I do recognize the potential that Android brings, and all future apps will be developed for them as well, but I have decided to create 2 apps for Apple iOS.
My Steroid Quick Facts app (click here for details) will be converted to iOS an hopefully will be ready and available by mid August.  The new game I am developing will be made for iOS and the BlackBerry PlayBook, but not Android.
I hope that my new ideas can be developed for all 3 platforms and that people continue to purchase and enjoy the apps that I create.
I realize I may not be the most recognized app on iPhone, but I have no doubt that people will enjoy what I do develop for the Apple market.  I look forward to saying that I am published in the iTunes App Store.
I will keep you posted!

Thursday, July 14, 2011

Is Dr. Oz the new Oprah

Just about everybody has heard of Oprah Winfrey.  She is and has been so popular that there is what is called the Oprah effect.  Books that were mentioned on her show skyrocketed to best sellers.  Diets she spoke about became THE trend.  Whatever she endorsed turned to gold.
As we all know by now, Oprah has finished her 25th season of the Oprah Winfrey show, and she is now working on her own network and letting new faces take the lead on daytime TV.  The big question lately is who will be the next Oprah.
If we look close enough, the answer has been brought to us a few years ago - BY OPRAH!!!  Ever since Dr. Oz launched his own daytime television show, people across North America, and likely other countries as well make sure to watch him and listen to some tips that he has.
Recently I was watching an episode of Dr. Oz where he reviewed his 10 most important health tips.  He had frequent watchers of his show come and help him demonstrate the health tips.  Funny thing, they all had notepads full of notes.  They write down what he says like students in a college classroom.
Being in the fitness supplement business, I see what products tend to trend.  Not too long ago, Dr. Oz had a show about what supplements to take in order to lose weight the healthy way.  Suddenly my customers were bombarded with requests, which eventually got to me  "Ozzie... do you have any raspberry keytones or oat bran fiber for sale".
Whatever is shown and discussed on the Dr.Oz show seems to trend.  He discussed the documentary "Forks over Knives" and suddenly the organic food store that I shop at was bombarded with requests for vegan organic cookbooks and recipe suggestions.
Dr. Oz has the power to attract the people, and obviously people listen to him.  Dr. Oz is the new Oprah!

What BlackBerry needs to do in the tablet market

Let's face the facts.  No matter how much I personally praise BlackBerry, and no matter how efficient their phones are, and the fact that millions of users love them, they are losing market share by the minute.  Android and Apple have taken a large part of the market, and with 2 versions of the iPad out, and newer Android operated tablets coming out daily, the tablet market is tight.
I personally have quite a few positive things to say about the PlayBook, but I also have a few negatives.  There is no such thing as the PERFECT product, but you want something that is as close to perfect for you as possible.
The PlayBook was created to compete directly with the iPad... but the BlackBerry user's market isn't the same as the iPad user.
Most people that want a secure, reliable, durable phone will choose BlackBerry.  RIM made the BlackBerry a success in the offices of lawyers, accountants and business executives.  That is where they need to still focus.  Yes, teenagers are getting BlackBerries... yes, young adults who are not yet professionals are trying BlackBerries, and they are the ones that argue that there aren't enough apps in App World.
What RIM truly needs to do is get back to basics... create a tablet that is fast, multi tasking, and light weight.  Make it very business friendly.  Create a tablet that the doctor can carry around the hospital instead of his charts... a tablet that lawyers can keep all their documents on that he can travel with.  Same as the business executive.  Yes, the iPad does all this, but the wonderful thing about the PlayBook is the "Bridge" if you are already a BlackBerry user.  RIM needs to expand on that, and then they will regain the confidence that many shareholders have lost.
RIM wasn't built on "happy fun time" cell phones.  They were built on efficiency and reliability.  Perhaps the next tablet should be the BriefBook (as in briefcase book) as oppsed to the PlayBook II.